What Is Acquisition Premium? An acquisition premium is a difference between a buyer’s price for a target firm over its assessed fair price. It represents how much the acquiring firm paid more over a company’s fair value. An acquisition premium, called goodwill, is kept on the buyer’s balance sheet as an intangible asset post-acquisition. Importance of Acquisition Premium An acquisition premium only arises when the target firm is bought for more than its fair market value. Otherwise, it could be sold for less than its market price. Such a situation will only arise when no other bidder expresses interest in the firm, or the existing shareholders are in immediate need of cash. There are different reasons to pay an acquisition premium, such as: CompetitionIf other bidders are bidding for the target firm, the buyer may need to pay over the fair market value to ensure their bid wins. Reluctance by ShareholdersShareholders may not be willing to sell their shares, especially when it comes to family-owned enterprises. As a result, a premium is paid to make them more willing to sell. SynergiesIf buyers think their purchase will help them achieve synergies, they will more likely pay a premium to ensure the deal persists. Competitive AdvantageA buyer may believe that a purchase will give them a unique competitive advantage. For instance, it could provide them with access to unique IP, a highly skilled team and a monopoly over the market. How Does an Acquisition Premium Work? When a company wants to buy another, it first estimates the target firm’s value. Once it is done with its assessment, it will decide how much it is willing to pay on top of the assessed value to make the deal attractive to its buyers. This is especially so if other firms are interested in buying the target company. What Exactly Is Goodwill? Goodwill refers to a firm’s specific intangible assets that include its brand name, stakeholder relations, patents and reputation. Goodwill can go down when the market value of an intangible asset drops below its acquisition costs. A buyer could also buy a firm for less than its fair market value, leading to a negative goodwill balance. How Does Acquisition Premium Work in the Crypto World? In the crypto world, something akin to an acquisition premium can apply. For instance, sellers may be unwilling to relinquish their holdings when buying Bitcoin on an exchange. As a result, one is forced to buy BTC on other cryptocurrencies for above the current fair market price. When that happens on a centralized exchange (CEX), it will cause even diehard hodlers willing to part with their coins. Consequently, it could trigger a bull run as more people try to purchase more bitcoin above current prices.